The reorganisation marks the next stage in Danish Crown’s transformation, aimed at increasing added value, developing stronger brands and reducing costs.
The new integrated structure will include Sokołów, Beef, Industry, Foods, KLS, UK and ESS-FOOD. They will operate under a single global management structure with shared production, sales and product development. DAT-Schaub, which handles the sale of by-products, will remain a separate business unit.
According to Group CEO Niels Ulrich Duedahl, the company aims to move away from a collection of separate business units towards a single organisation capable of generating more added value from the entire animal.
As part of its strategy, Danish Crown plans to place less emphasis on its role as a global player and instead focus on six selected markets, with a stronger European orientation.
One of the main objectives will be to increase the share of meat from cooperative owners that undergoes further processing from the current level of around 25% to 50% by the end of 2030.
The company also plans to significantly reduce the number of brands, focusing on a smaller portfolio of stronger trademarks, while aiming to become one of the leaders in the European market in terms of cost efficiency.
Employees were informed of the organisational changes on 2 October. The detailed development of the new structure will continue over the coming months, with full implementation expected in approximately six months.
PigUA.info, based on materials from euromeatnews.com