According to the results of 2025, the Prosciutto di Parma Consortium sold more than 7.1 million hams — 5.4% more than the previous year. Industry representatives attribute this positive performance to improved raw material availability and price stabilization, which remains high but no longer shows the sharp fluctuations seen over the previous two years.
On the domestic Italian market, the brand strengthened its position in modern retail, regaining market share from generic products. Particularly notable was the growth in sales of pre-sliced packaged formats, which increased by 9%, reflecting changing consumer preferences and rising demand for ready-to-eat products.
Exports to European Union countries showed recovery throughout 2025. Traditional markets such as France and Germany recorded stronger demand, while new opportunities emerged in Central and Eastern Europe. The Consortium emphasized that the EU has once again become a key driver of international performance thanks to a more stable economic environment and renewed consumer confidence.
The situation outside the EU remains more complex. The United States — the leading non-EU market for Prosciutto di Parma — experienced slower growth due to tariff restrictions. While the US market imported a record 800,000 batches in 2024, the positive momentum slowed in 2025 following an increase in duties from 0% to 15%.
According to the Consortium, the new trade framework requires exporters to reassess their strategies and prepare for unpredictable global trade scenarios. Negotiations between the US and the EU over tariffs throughout the year created additional uncertainty for exporters.
At the same time, producers see strong potential in South American countries if the EU–Mercosur trade agreement is implemented, which could open new opportunities thanks to large Italian communities and strong appreciation for Italian food products.
The Consortium is also closely watching Japan, hoping for a reopening of that market in the near future. Italy has intensified diplomatic negotiations with Tokyo, signaling strong institutional support for export expansion.
PigUA.info based on materials from euromeatnews.com